Chances are, when you walk into a dispensary and talk to a patient care specialist, the first question you will be asked is “Are you looking for an Indica or a Sativa?” Interestingly, however, the majority of cannabis strains available today are hybrids; a combination of the two varieties. Thus, rather than focusing on which variety you prefer, the real question should be “What effect are you looking for?”
At the NACB, we like to say we’re the most trusted credential in cannabis. We’ve made trust our currency because in today’s world of unlimited products, services and experiences, trust is what drives choices. Trust has become even more important than price for many consumers. In the young U.S. cannabis industry, trust still has to be earned.
The NACB has announced the Blue Ribbon Affiliate program, filling a critical need to help its members, investors, financial institutions and the others in the cannabis eco-system identify ancillary products and services companies they can better trust to conduct business.
The NACB Blue Ribbon Affiliation program helps bridge an ever-widening trust gap. It offers
equipment manufacturers and suppliers, consultants, law firms and other ancillary businesses the ability to communicate to cannabis license holders, investors, financial institutions and all other business partners that they have been rigorously vetted by the NACB as operating at the highest standards of ethics and responsibility.
In addition to receiving a distinguishing credential that recognizes their business as a trustworthy partner, NACB Blue Ribbon Affiliates will gain access to the cannabis community through NACB events and promotions, as well as to ongoing expert insights to help grow their business.
Companies interested in being recognized as an NACB Blue Ribbon Affiliate can apply here. The intensive, 28-point evaluation process encompasses both offline analyst and online due diligence elements. They include an online search of adverse and noteworthy risk-relevant information, a review of principals’ background for evidence of improper business practices, a search of the appearance of company owners on government watch lists, reference checks, and additional features. The process is expected to take approximately two weeks, after which the NACB will notify applicants of the result.